The journal
Notes from the field.
Ideas and practical guidance for digital marketing, media and technology.
Oct 6, 2026
When is custom software worth the effort?
Look for repeatable work, clear ownership and enough user feedback before deciding whether a new tool can improve a process.
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What to check before launching an online radio stream
A clear schedule, tested source URL, rights-aware programming and a mobile listening test make a more reliable first broadcast.
Read articleOct 6, 2026
A practical way to set a digital marketing priority
Choose a business outcome first, then decide which audience, channel and measure deserve your attention this quarter.
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Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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